Quick answer:
Web3 Landing Pages are websites designed to onboard users into blockchain projects by integrating wallet connections, smart contract info, and crypto-specific calls to action. With DexAppBuilder, anyone—even without coding experience—can launch a Web3 landing page by picking a template, adding wallet and token info blocks, customizing design, and publishing live. This approach helps blockchain projects boost engagement and conversions by making wallet onboarding and token details clear, secure, and user-friendly.

Why Web3 Landing Pages Are Critical for Blockchain Projects

Web3 Landing Pages are the entry point for users discovering a blockchain project. Unlike traditional websites, these pages must help visitors understand what the project does, how to interact with it, and why it’s trustworthy—all while dealing with the unique quirks of blockchain technology.

The Web3 space is full of friction for newcomers: wallet setup, gas fees, and smart contract risks can overwhelm users. If your landing page doesn’t explain these concepts and make onboarding easy, you’ll lose potential users at the first click. For crypto projects—from NFT launches to DeFi protocols—your landing page isn’t just a marketing tool, it’s part of your product.

For example, an indie game developer launching a play-to-earn NFT collection on Polygon needs a landing page that explains token utilities and connects wallets quickly. If new players can’t understand how to join or see the value of participating, they’ll move on.

Key Elements of High-Converting Web3 Landing Pages

Not all landing pages are created equal, especially in Web3. The best Web3 Landing Pages combine traditional conversion tactics with blockchain-specific features that make users feel confident and informed.

Clear Value Proposition for Crypto Audiences

Your value proposition should answer two questions immediately: What is this project, and why should I care? In Web3, this means spelling out:

What the token or NFT does (utility, governance, access, etc.)
What users need to participate (wallet, supported chains, minimum tokens)
What makes your project unique compared to dozens of similar launches

Avoid jargon where possible. If you must mention technical terms like “staking” or “smart contract,” add a one-line explanation. For example: “Connect your wallet to mint an NFT—your wallet is a digital account for holding tokens and NFTs.”

Wallet Integration and User Onboarding

A wallet in Web3 is like a combination of a username and a bank account. Users connect a wallet (such as MetaMask, WalletConnect, or Coinbase Wallet) to interact with your site, sign transactions, and access features.

Good landing pages make wallet connection obvious and safe. They explain which wallets are supported and what will happen after connecting. Some users will be brand new—don’t assume everyone knows what “connect wallet” means.

Consider onboarding flows that:

Prompt users to install a wallet if they don’t have one
Offer testnet options for risk-free exploration (testnets are blockchain environments for practice, using fake tokens)
Show clear next steps after wallet connection (mint, stake, buy, join)

Trust Signals and Smart Contract Transparency

Crypto users are wary of scams and hacks. Your landing page must show that your project is legitimate and safe to use.

This means:

Displaying smart contract addresses and linking to block explorers (a block explorer is a website for viewing blockchain transactions and contract code)
Explaining if your contracts are audited (auditing means security experts have reviewed your code)
Showing community endorsements, partnerships, or open-source code links
Avoiding unnecessary permissions (for example, don’t ask for unlimited token approvals unless needed)

Even a simple “View contract on Etherscan” link builds trust. If your contracts are upgradable or use proxies, explain why.

How to Build Web3 Landing Pages with DexAppBuilder

DexAppBuilder is a no-code tool for building Web3 Landing Pages. It’s designed for non-developers who want to launch crypto projects without wrangling HTML, JavaScript, or Solidity (the main programming language for Ethereum smart contracts).

Here’s how to use DexAppBuilder to get your landing page live—without hiring a developer.

Using Prebuilt Blocks for Wallet Gating and Token Display

DexAppBuilder offers ready-made “blocks” you can drop onto your page:

Wallet Connect block: Lets users connect with MetaMask, WalletConnect, or Coinbase Wallet. You can specify which wallets and chains (like Polygon or Arbitrum) your page supports.
Token Info block: Displays real-time token price, supply, and contract address. You can show users exactly what they’re interacting with, reducing confusion.
Wallet Gating: Restrict access to certain content or actions unless a user holds a specific token or NFT. This is useful for token-gated communities, early access sales, or exclusive content.

For instance, if you’re launching an NFT mint on Polygon, you can require users to connect a wallet and prove they hold a specific ERC-20 token before they can mint. This is a common pattern for “whitelisted” or VIP launches.

To get started, go to DexAppBuilder, start a new project, and drag the Wallet Connect and Token Info blocks onto your canvas. Configure each block with your project’s contract details and chain settings.

Customizing Your Landing Page Without Code

After adding the essential blocks, you can customize your landing page visually:

Change colors, fonts, and layout to match your brand or project vibe
Edit text to explain your project’s story and value proposition
Add images, videos, or custom content alongside your wallet and token blocks

You don’t need to touch code. DexAppBuilder’s visual editor lets you preview changes instantly. If you want to add advanced behavior (like conditional content for different wallet states), you can use built-in settings—no JavaScript required.

When you’re ready, hit “Publish” to deploy your landing page. DexAppBuilder hosts it for you, so you don’t need to manage servers or deal with domain setup unless you want a custom URL.

The trade-off: while no-code tools save time and lower the barrier to entry, you may hit limits if you need highly custom designs or integrations. For most launches—especially MVPs or first versions—the speed and simplicity outweigh the downsides.

If you want to explore more advanced templates or see what’s possible, check out and .

Checklist: Launching Your Web3 Landing Page Successfully

Copy and use this checklist before you go live:

Value proposition is clear and beginner-friendly
Wallet Connect block supports your target wallets and chains
Token Info block displays accurate contract address and token details
Smart contract audit status and explorer links are visible
Call-to-action (mint, buy, join) is prominent and easy to follow
Page loads quickly and works on mobile
Onboarding steps are explained for new users (wallet setup, testnet option if relevant)
Access controls (wallet gating, token gating) work as intended
Social, community, or support links are included for user trust

FAQs About Web3 Landing Pages and DexAppBuilder

What is a Web3 landing page?

A Web3 landing page is a website built specifically for blockchain projects. It usually integrates wallet connections (like MetaMask), displays token or NFT information, and helps onboard users into crypto apps or communities. The goal is to explain the project and make it easy for users to participate—even if they’re new to Web3.

How does a Web3 landing page differ from a traditional landing page?

Web3 landing pages go beyond standard marketing. They include features like wallet integration (so users can connect crypto wallets), smart contract interactions (like minting NFTs or buying tokens), and sometimes crypto payment options. Traditional landing pages don’t need to handle these blockchain-specific steps or security considerations.

What is a DApp and why do I need a landing page for it?

A DApp (Decentralized Application) is software that runs on a blockchain instead of a single company’s servers. For example, a DApp could be a decentralized exchange or an NFT minting site. A landing page helps attract users, explain what your DApp does, and guide them through the steps to get started. Even the most useful DApp won’t get traction if users can’t figure out how to use it.

For more details, see .

Can I build a Web3 landing page without coding experience?

Yes. Tools like DexAppBuilder provide no-code blocks and templates designed for Web3 use cases. You can add wallet connection, token info, and crypto-specific features by dragging and configuring blocks—no programming required. This approach is ideal for founders, marketers, or creators who want to launch quickly.

If you want to build a more traditional crypto site, see .

What wallets are supported on Web3 landing pages?

Most Web3 landing page builders—including DexAppBuilder—support popular Ethereum-compatible wallets like MetaMask, WalletConnect, and Coinbase Wallet. This covers the majority of users on chains like Ethereum, Polygon, Arbitrum, and BNB Chain. Always check your builder’s documentation to see which wallets and chains are supported before launching.

For a deeper dive, read .

How secure are Web3 landing pages built with DexAppBuilder?

DexAppBuilder is designed to integrate only with audited smart contracts and follows wallet connection standards, reducing risk for end users. However, security in Web3 also depends on the contracts you point to and the permissions you request. Always verify contract addresses, avoid unnecessary token approvals, and follow best practices for user privacy. If your project handles large sums or sensitive data, consider a third-party audit.

What’s the best way to explain gas fees and blockchain steps to beginners?

Be transparent. Gas fees are small payments required to process transactions on a blockchain; they’re not set by your site, but by the network. If your landing page requires users to pay gas, explain when and why this will happen. Offer testnet options for users to try features risk-free if possible.

More on Web3 Landing Pages

If you’re interested in building more complex sites, launching a token, or managing NFT drops, explore:

Final Thoughts from Experience

After building and shipping multiple Web3 products, I’ve learned that the biggest challenge isn’t the technology—it’s onboarding and trust. A confusing landing page can kill a great idea before it starts. Tools like DexAppBuilder let you focus on your message, not your codebase. My advice: start simple, test with real users, and don’t be afraid to iterate. Your landing page is your first handshake with the world—make it count.